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  "documentTitle": "ey digital survey shaping the new normal",
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  "notes": "The chart highlights a higher frequency of smartphone replacement in KSA+UAE compared to the UK.",
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      "text": "In KSA and the UAE, a 5th of the population has purchased a new phone in the past 6 months which is markedly higher than in western geographies including the UK.",
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      "text": "Age of smartphone: When did you obtain your current phone?",
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      "text": "The average life of smartphones in KSA+UAE is less than 2 years. 52% of the KSA+UAE users own a smartphone less than 18-month-old, i.e. less than the average release frequency of most smartphone manufacturers. In KSA and the UAE, a 5th of the population has purchased a new phone in the past 6 months which is markedly higher than in western geographies including the UK.",
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      "text": "Weighted base: All respondents aged 18-50 years, who have a phone or smartphone, 2024, KSA+UAE (898), UK (1088). Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
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