{
  "docId": "019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "docSlug": "95cc468531a943d6",
  "documentTitle": "ey digital survey shaping the new normal",
  "authorId": "MorganStanley",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 43,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The slide compares daily usage frequency across six device categories, highlighting the dominance of smartphones.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-a8ffa6139c6a/16",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.92,
        "x": 0.04,
        "y": 0.83
      },
      "kind": "callout",
      "text": "In the UK, daily usage for the devices is as follows: Smartphone 96%, Smart TV 80%, Laptop 61%, Smart watch 68%, Gaming console 23%, VR headset 19%.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a5cf5d4-5831-49ee-9e1b-871ecf1c240c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.72,
        "x": 0.14,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Devices: Daily Usage",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cb28448-a853-45b7-8ed4-14a12925e7ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily usage rate: 96%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a37a-e295d28f49dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Claimed daily usage of devices confirms the dominance of smartphones as the primary access device with 96% of daily usage. VR (Virtual Reality) continues to remain niche with 24% usage for VR headsets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c75e521e-e68a-4506-a8e2-364c7ab6ba66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 18-50 years, 2024, with a smartphone (1,743), smart TV (1,077), laptop (1,302), smart watch (877), games console (581), VR headset (188). Ownership Rate Weighted base: All respondents aged 18-50 years, 2024 (2,000). Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d15ee2c-0d35-407b-9474-5a3fab9be7b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.72,
        "x": 0.14,
        "y": 0.72
      },
      "kind": "table",
      "text": "Ownership Rate table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a95e80e-41c9-46ad-a8a9-2e3b48b5acf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Smartphone has the highest daily usage rate, followed by Smart TV",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a3488c3-b971-4b20-8c9f-6df382278b63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "3f2f3f87-5f08-4079-8351-1a803b5dea63",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides detailed data and insights on device usage, network satisfaction, and online behaviors, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 15,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "bedc50d9-7220-4265-98ea-fc1f76928552",
      "evidence": "The report provides a detailed analysis of device usage, including smartphone adoption and daily usage rates.",
      "position": 1,
      "objective": "What are the device usage patterns among consumers in KSA+UAE?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}