{
  "docId": "019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "docSlug": "95cc468531a943d6",
  "documentTitle": "ey digital survey shaping the new normal",
  "authorId": "MorganStanley",
  "authorName": "Deloitte",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 43,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide compares two metrics (accuracy and bias) across two segments (aware vs. used) for three countries.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-a8ffa6139c6a/13",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-a8ffa6139c6a#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Both in KSA and UAE, from the respondents who are aware of Gen AI or have used Gen AI - more than 50% tend to believe that AI produces accurate responses and are unbiased.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a37b-1d2879473650",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.58,
        "x": 0.38,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Grouped bar chart showing agreement levels for accuracy and bias across KSA, UAE, and UK.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cccda846-42bf-4cf7-a2d1-4fbe9abfb9be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer agreement percentage: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340b-7192-a37b-21fa94fcd10a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.31,
        "x": 0.04,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "Both in KSA and UAE, from the respondents who are aware of Gen AI or have used Gen AI – more than 50% tend to believe that AI produces accurate responses and are unbiased. This is significantly higher than the UK market wherein less users agree that Gen AI always produces accurate / unbiased responses.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ea99b7c-150a-41f5-bf97-a0bea9b38d31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.04,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Weighted base: All respondents aged 18-50 years, who are aware of any Generative AI tool KSA (641), UAE (788); who have used any Generative AI tool KSA (488), UAE (664) Source: Deloitte Digital Consumer Trends, ME and UK, 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c1a0fb8-6bc2-4034-976b-c928dc4dc7e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.92,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Consumers' overall sentiment towards Gen AI is positive, nonetheless they should be aware of that it can hallucinate and produce inaccurate answers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12381723-083c-418c-b59c-63ac72fa19bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "3f2f3f87-5f08-4079-8351-1a803b5dea63",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides detailed data and insights on device usage, network satisfaction, and online behaviors, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}