{
  "docId": "019dd923-5e88-73ef-bd58-a267bf1b3414",
  "docSlug": "5efacc6a2011896f",
  "documentTitle": "P2ErikHeller",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 15,
  "pageCount": 44,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-a267bf1b3414/15",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-a267bf1b3414",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-a267bf1b3414.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-a267bf1b3414#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.05,
        "y": 0.345
      },
      "kind": "callout",
      "text": "Finding 7: 68% of consumers are willing to consider a financial services product offered by a non-financial services company.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7dfa7bc-a5f2-4086-9da6-510e8bc5e24a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "68% of consumers are willing to consider a financial services product offered by a non-financial services company.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3409-704d-b4de-3abaacfbfc41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.44,
        "x": 0.51,
        "y": 0.405
      },
      "kind": "chart",
      "text": "A non-financial services company offering: eWallet, digital-only banking, insurance-linked devices, budgeting tools, P2P loans, investment advice, short-term borrowing.",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "849906c0-f1f2-49c1-bd11-1841967a0337",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer preference: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3409-704d-b4de-3d1f901e7a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.44,
        "x": 0.51,
        "y": 0.86
      },
      "kind": "other",
      "text": "Figure 9 continues on the following page.",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2ee0c4c-e622-4419-9709-6dcc75a99806",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.05,
        "y": 0.405
      },
      "kind": "paragraph",
      "text": "Challengers and incumbents alike face a new competitive threat that comes from outside the financial industry altogether. Non-financial services companies such as retailers, technology platforms, and automakers are increasingly developing their own technology-enabled financial services offerings.",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd727d13-dffb-45dc-a621-7ea03c61bf85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.9,
        "x": 0.05,
        "y": 0.305
      },
      "kind": "title",
      "text": "Rise of non-financial services companies and the growth of ecosystems",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c731ae63-0625-4cad-a4e7-93149c3ffcb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.44,
        "x": 0.51,
        "y": 0.345
      },
      "kind": "title",
      "text": "FIGURE 9 | Analysis of preferences in using non-financial services company as providers of financial services products",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40249001-ab45-403c-9d7d-297f9d8cc135",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "e96015e6-cc70-47c4-980f-354a9a09242f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides insights on changing consumer priorities, trust, and ecosystems, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}