{
  "docId": "019dd923-5e88-73ef-bd58-9f4d6cd8a26b",
  "docSlug": "7fa34c6fbf717fb9",
  "documentTitle": "20210628 Lanxess Presentation MS Cannon Ball Run Field Trip",
  "authorId": "MorganStanley",
  "authorName": "LANXESS",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 25,
  "pageCount": 34,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a visual metaphor of stacking blocks to represent growth.",
  "elementsJson": [
    "headline_text",
    "photo",
    "logo_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-9f4d6cd8a26b/25",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-9f4d6cd8a26b",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-9f4d6cd8a26b.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-9f4d6cd8a26b#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.85,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Signed",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27539587-2119-4b78-bd57-1e176e65cd3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.85,
        "y": 0.68
      },
      "kind": "callout",
      "text": "Integration finalized",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cbd4e11-c185-409f-b0da-207aa1477b35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.85,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Closed",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f59d7b85-aa43-4b38-a65d-6310f0742199",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.34,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "image",
      "text": "Hand placing a block on a stack of blocks with arrows",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f0891be-bba1-4cdd-b43b-51c652f1078d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.5,
        "y": 0.5
      },
      "kind": "list",
      "text": "THESEO: Building a leading microbial solution player. Highly complementary in product portfolio and regional set-up.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d18267d-d041-45fb-b251-19516e40fe4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.5,
        "y": 0.25
      },
      "kind": "list",
      "text": "Emerald Kalama Chemical: Leading Consumer Protection player and strategic expansion into growth markets Food & Animal Nutrition. Second largest acquisition: 100% complementary fit, attractive synergy potential and straight forward integration.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2612d13-e1c7-424f-a147-2ff684de33e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.5,
        "y": 0.7
      },
      "kind": "list",
      "text": "INTACE: Niche Play: Specialty fungicides for the packaging industry. Further sustainable growth based on trend for replacement of plastic with antimicrobial paper packaging.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7a05916-be7b-47ec-940a-6d104eddf45c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sales",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-340a-72a9-8465-0f28fd6ac6ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "On the growth track: Three highly complementary acquisitions strengthen LANXESS specialty character",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c459544e-bb33-4644-be75-8247bd51e235",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 29,
      "from": 25,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "ae09209c-dc28-4692-84f9-0610a2b43a64",
      "evidence": "The deck presents case studies on growth initiatives",
      "position": 1,
      "objective": "Showcasing growth initiatives",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}