{ "docId": "019dd923-5e88-73ef-bd58-89af7cd2e295", "docSlug": "55ee17b0b6c0f0d7", "documentTitle": "ey eurelectric flexibility study 2025 20250306", "authorId": "MorganStanley", "authorName": "EY", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "equity_research", "sourceTypeLabel": "Equity research", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 29, "pageCount": 44, "prevPage": 28, "nextPage": 30, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 1, "notes": "Includes a testimonial quote from Mariia Andreeva of Schneider Electric.", "elementsJson": [ "headline_text", "paragraph", "quote_block", "photo" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e88-73ef-bd58-89af7cd2e295/29", "deckHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295", "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295.json", "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295#slide-29", "components": [ { "bbox": null, "kind": "callout", "text": "Currently, e-mobility favours drivers with access to off-street parking, ToU home energy tariffs and potential rewards from V1G or V2G services.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-3409-704d-b4d5-9286be0d2c4a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.75, "y": 0.25 }, "kind": "paragraph", "text": "Currently, e-mobility favours drivers with access to off-street parking, ToU home energy tariffs and potential rewards from V1G or V2G services. Yet 42% of European EV drivers live in cities without access to home charging points.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "acb7e1c9-c0d4-41d6-8c22-85b7fa36bb31", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.22, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "Simplifying the customer experience, providing help when there's a concern or when new technology makes an existing product redundant, must come from the extended EV ecosystem.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c6adf79a-7a54-4776-b306-c776355a9c1e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.72 }, "kind": "paragraph", "text": "Mariia Andreeva, Industrial Affairs Leader, Schneider Electric", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d3e54f24-b91f-4fda-a811-44d8b4284c8e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.22, "x": 0.51, "y": 0.25 }, "kind": "paragraph", "text": "A potential equity gap must be closed. EVs, and their perks, must be available across all demographics to enable the transition to a clean e-mobility system.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e0611643-a62f-4549-91d4-816d01268058", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.22, "x": 0.27, "y": 0.25 }, "kind": "paragraph", "text": "Retailers, CPOs, automakers, leasing and distribution companies have a joint responsibility to get the customer experience right and to bring participants on board with V2G.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e67dc504-66f2-40fa-abb0-96584c42fbbc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.05, "y": 0.45 }, "kind": "quote", "text": "You can aggregate EV chargers, home energy management systems and heat pumps at every house in a street to solve local flexibility needs. But we need to invite customers into the discussion and set out the benefits of flexibility.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2f71eeb7-e08d-4446-bf82-2b2f2690af7e", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "You can aggregate EV chargers, home energy management systems and heat pumps at every house in a street to solve local flexibility needs. But we need to invite customers into the discussion and set out the benefits of flexibility. — Mariia Andreeva, Industrial Affairs Leader, Schneider Electric", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-3409-704d-b4d5-946b55c4283e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.2, "x": 0.03, "y": 0.14 }, "kind": "title", "text": "Simplify the customer experience", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8371269d-4c74-4ab6-a8cd-48026b97460b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.15, "x": 0.51, "y": 0.14 }, "kind": "title", "text": "Manage the equity gap", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b81e7268-2bc1-4c2e-89cb-4163924f4bb9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.03, "y": 0.03 }, "kind": "title", "text": "Making flexibility work for consumers", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c5e2f534-a2dd-499c-9a3d-6dc5bde002a2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Segmentation", "slug": "audience-segmentation", "agent": "Storyteller", "layer": "slide", "matchId": "61edb157-9d01-4573-abc3-43ffd8ed8b60", "evidence": "Currently, e-mobility favours drivers with access to off-street parking, ToU home energy tariffs and potential rewards from V1G or V2G services.", "confidence": 0.7 }, { "name": "Before-After-Bridge", "slug": "before-after-bridge", "agent": "Storyteller", "layer": "slide", "matchId": "0388f54c-fc15-4576-b626-71e5ddc30d73", "evidence": "Simplifying the customer experience, providing help when there's a concern or when new technology makes an existing product redundant.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 30, "from": 21, "beatId": "4aa7a695-59cd-4b6b-8ed3-7064d77ab880", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "The deck provides data and analysis to support the benefits of V2G technology and smart charging business models", "position": 2, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }