{
  "docId": "019dd923-5e88-73ef-bd58-89af7cd2e295",
  "docSlug": "55ee17b0b6c0f0d7",
  "documentTitle": "ey eurelectric flexibility study 2025 20250306",
  "authorId": "MorganStanley",
  "authorName": "EY",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 44,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Includes two testimonial quotes from industry experts.",
  "elementsJson": [
    "paragraph",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-89af7cd2e295/27",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-89af7cd2e295#slide-27",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Flexibility must work for everyone, including those yet to be persuaded of its merits.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3409-704d-b4d5-3f78b50aae53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Consumers sit at the heart of the energy transition. By allowing their vehicles to be used for flexibility, they become both participants and enablers. But they are also beneficiaries of the system.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c73533e-e7a0-4d62-bc25-a95b4432b33d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.27,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Already, the consumer group extends beyond early EV adopters... It now includes EV drivers, at different levels of acceptance, who are prepared to hand over control of their vehicles to third parties.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98f0063f-49ba-4357-9fa6-d7d87a0b90ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.505,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Flexibility must work for everyone... users need clear information, reason and reward for participation. And so the value proposition must quantify flexibility benefits and directly address the question, 'what's in it for me?'",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a252ae7e-ed35-4c86-8a1e-102a9003a5cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Inevitably, V2G creates anxiety for some EV drivers. They want to know who controls their vehicle... Industry has an integral role to play in liaising with insurers to quantify and mitigate the risks.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9af1ae6-a199-412f-b878-c6b6e0d24711",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "quote",
      "text": "Monetising flexibility is an interesting challenge, because customers buy their EVs primarily for transport, not to provide flexibility to the grid. Flexibility is a by-product for them.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e43a73f-9483-4ecf-b3a8-5b7a8271c4b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.505,
        "y": 0.55
      },
      "kind": "quote",
      "text": "If my car was to be used in a flexibility scheme in the future, I might ask, 'what's in it for me?' But as long as my car is full in the morning, be my guest.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a662deb-d7fb-4729-a5c0-827b977ec565",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Monetising flexibility is an interesting challenge, because customers buy their EVs primarily for transport, not to provide flexibility to the grid. Flexibility is a by-product for them. - Daniele Andreoli, Head of Flexibility Solutions, Enel X Global Retail",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-3409-704d-b4d5-40a0b9727f24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.74,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "31. Flexibility solutions to support a decarbonised and secure EU electricity system. EEA/ACER Report, September 2023. 32. Quantifying the impact of V2X operation on electric vehicle battery degradation.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "727aa220-5f5c-40f7-b253-4d335dc5c122",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.505,
        "y": 0.14
      },
      "kind": "title",
      "text": "Consumer relevance: What's in it for me?",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "550af367-58f0-4a2b-8ace-9d61a9213193",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Making flexibility work for consumers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f484b7bb-d045-46e1-a1a6-970556caa6ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "574ec3a1-340d-4d69-b375-53d1e07a2759",
      "evidence": "Consumers sit at the heart of the energy transition.",
      "confidence": 0.7
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8637a87d-1ca7-428e-9794-a65437eb8919",
      "evidence": "Flexibility must work for everyone... users need clear information, reason and reward for participation.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "4aa7a695-59cd-4b6b-8ed3-7064d77ab880",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides data and analysis to support the benefits of V2G technology and smart charging business models",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}