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  "documentTitle": "Growth remains strong for market expansion services in Asia",
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  "authorName": "Roland Berger",
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  "notes": "The table segments data by Southeast Asia, Greater China, and Northeast Asia.",
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      "text": "1) FMCG excluding categories with dominant local orientation (e.g. fresh food) or restricted markets (e.g. tobacco in China) 2) Southeast Asia excluding Brunei, East Timor 3) Northeast Asia excluding North Korea",
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      "text": "Total compound annual growth rate: 6.7",
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      "text": "Market size 2016, Change in consumption p.a., Change in MES penetration p.a., Total compound annual growth rate 2016-2021, Market size 2021",
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      "text": "Figure 4: Fast moving consumer goods - Growth projections",
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