{
  "docId": "019dd923-5e88-73ef-bd58-49f7574d5883",
  "docSlug": "7a273e2e3e97c3ef",
  "documentTitle": "Growth remains strong for market expansion services in Asia",
  "authorId": "RolandBerger",
  "authorName": "Roland Berger",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 14,
  "pageCount": 22,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "data_table",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 120,
  "notes": "The table uses a visual legend for market fragmentation levels (circles of varying fill).",
  "elementsJson": [
    "data_table",
    "legend"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-49f7574d5883/14",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-49f7574d5883",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-49f7574d5883.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-49f7574d5883#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.12,
        "y": 0.7
      },
      "kind": "disclaimer",
      "text": "1) Southeast Asia excluding Brunei, East Timor 2) Northeast Asia excluding North Korea. Note a) 'Engineered products' based on national import figures... Sources IMF, censtatd, International Enterprise Singapore, Expert interviews, Roland Berger analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0c392e3-39e9-4ddf-96f3-60b4a1eb46df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.12,
        "y": 0.64
      },
      "kind": "legend",
      "text": "Level of market fragmentation: very low, low, medium, high, very high",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa2b338-deb8-4b13-90d2-24f455c4a99b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MES market: $593.0bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3beb-760d-a9f2-b958b8ee58af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.75,
        "x": 0.12,
        "y": 0.18
      },
      "kind": "table",
      "text": "Table containing GDP, Total market, Addressable market, Outsourced market, MES market, Top ranking players, and Market fragmentation for Asian countries.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13003f19-76de-4abf-8f77-cdcaf5c56913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.12,
        "y": 0.158
      },
      "kind": "title",
      "text": "Figure 12: Engineered products – Market sizing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60d6d9b6-b3ee-4566-883a-19a344644644",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "5090dff0-afc7-4c5f-bf60-3b3f53e99f72",
      "evidence": "Table containing GDP, Total market, Addressable market, Outsourced market, MES market, Top ranking players, and Market fragmentation for Asian countries.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 12,
      "beatId": "fed23f9d-cd04-462a-8214-74af20225d5b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Industry Analysis",
      "beatSlug": null,
      "evidence": "The document provides market sizing and growth projections for specific industries such as fast moving consumer goods, healthcare, specialty chemicals, and engineered products.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 12,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "2981c171-8c9a-4bc6-bad0-2200e0a4fffd",
      "evidence": "The document presents industry-specific market sizing and growth projections, indicating an understanding of the needs and opportunities in each industry.",
      "position": 1,
      "objective": "To understand the needs and opportunities in specific industries.",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}