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      "text": "As enterprises see the growing capabilities of AI, they may be tempted to approach it similarly to automation technologies of the past. But the uniqueness of generative AI lies in the fact that it is a learning technology, becoming more capable and useful the closer it is to people. Conventional automation would yield one-time benefits, and risk creating a disenchanted workforce. But approached correctly, leaders can ignite a virtuous cycle between people and AI: where the more people use it, the more it will improve, and the more people will want to use it. The positive reinforcement between people and AI will be necessary groundwork for developing AI cognitive digital brains, and unlocking this cycle will be the engine that powers diffusion and helps the enterprise achieve its AI-driven aspirations.",
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