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      "text": "There is a unique opportunity right now for enterprises to leapfrog the competition, dodge the risk of neutral and monotonous customer experiences, and update or course-correct brand strategies faster and more easily than ever before.",
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      "text": "At the same time, people are beginning to experience emotional, real connections with AI. Nomi AI is creating AI companions that people can text in group chats or one-on-one. In August 2024, Soul Machines released a survey finding Gen Z young adults are starting to prefer support from AI assistants.",
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      "text": "Emerging efforts show they can—to great effect. In April 2024, Instagram began testing Creator.ai, which provides a program that will let influencers connect with fans through chatbots that mimic their voices.",
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      "text": "Enterprise leaders know people are capable of building powerful—and valuable—attachments to brands with strong personalities. These personas manifest as everything from mascots like Tony the Tiger and Coca-Cola's visage of Santa Claus, to a distinct brand voice.",
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      "text": "This is not a call to turn away from autonomy or AI, nor have the consequences of generic-sounding experiences come into play yet. In fact, we've seen this generation of chatbots boost sales, and solve customer problems.",
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      "text": "What makes the world interesting is diversity and personality in individuals, businesses, products, and experiences. While leaders hunt for the value machine-like consistency can bring, they need to ensure they don't overshadow the very things that create enriching and personal human experiences.",
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      "text": "What we know is this: Businesses have long depended on the power of brand personality. And now people and AI are forming similar bonds as well. But despite the fact that businesses are leaning on autonomous systems to rapidly scale their customer experiences to new heights, we've yet to see them training those systems to espouse the personality and brand values they work so hard to develop.",
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      "text": "What we have here is no ordinary brand tool. Companies that successfully introduce AI with personalities are looking at a technology that can build relationships with customers and meet their needs at an unprecedented scale.",
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      "text": "And SiriusXM worked with Sierra, a conversational AI platform, to build Harmony—an AI that actually understands customers on their terms. Many brands often have a shorthand or unique way of using words to talk about products.",
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