{
  "docId": "019dd923-5e88-73ef-bd58-3ff868cdc571",
  "docSlug": "d14004e41c8ea6c8",
  "documentTitle": "Gen Z Attitudes Toward Higher Education: Community colleges versus four-year degrees",
  "authorId": "BCG",
  "authorName": "Barnes & Noble College",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Slide 5 from Barnes & Noble College report on Gen Z expectations.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "icon_grid",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-3ff868cdc571/5",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-3ff868cdc571",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-3ff868cdc571.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-3ff868cdc571#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In fact, their number one concern related to college is whether or not they will be able to find a good job after graduation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e76-8aada4184150",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Gen Z future plans bar chart",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1518c45c-8ffe-4ea7-8f1c-073ea43fb766",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "image",
      "text": "Icons for Career Preparation, Interesting Coursework, and Professors that care",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "729a2eb4-354b-4a97-aee4-6d4d96ee9748",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.45,
        "y": 0.74
      },
      "kind": "list",
      "text": "1. USE ONLINE COLLEGE RESOURCES\n2. VISIT SPECIFIC SCHOOLS' WEBSITES\n3. GET ADVICE FROM TEACHERS/COUNSELORS\n4. CONSULT WITH PARENTS/FAMILY MEMBERS\n5. TALK TO FRIENDS",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b33aa145-69d9-4f98-862e-423b1010b8ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of Gen Z planning to attend college: 82%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e76-8f2bac7a9c6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Gen Z is passionate about the importance and value of higher education, particularly in the way it provides access to the career that interests them and rewards them financially. And, while our respondents don't know exactly which school they'll attend, many have already formed their own opinions and ideas about their plans after high school and what type of school they will attend. Regardless, their biggest reason for heading to campus is a practical one: many see college as the means to securing a good job. In fact, their number one concern related to college is whether or not they will be able to find a good job after graduation.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37faa3f5-1260-449a-bdb8-88bd7519ef4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "title",
      "text": "TOP 5 WAYS GEN Z RESEARCHES COLLEGES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d02e7b1-0b0e-47b3-b7c1-efb2af26ece0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "title",
      "text": "GEN Z FUTURE PLANS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e2dccae-66f4-4d29-bc66-67775d4e4b76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "PRACTICALITY GUIDES COLLEGE AND CAREER CHOICES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbbe9faa-69a2-469a-986b-e0bb769c2128",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.51
      },
      "kind": "title",
      "text": "TOP 3 FACTORS IN CHOOSING A COLLEGE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec2f5d76-0e8f-4fe1-9884-8a9342cdd621",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chunking",
      "slug": "chunking",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a68-16916f486948",
      "evidence": "Page broken into three labeled blocks: future plans, top 3 factors, top 5 ways.",
      "confidence": 70
    },
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a68-1bf9ca70b01d",
      "evidence": "Stacks separate evidence groups to converge on practicality conclusion.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-09e639c5fd81",
      "evidence": "'PRACTICALITY GUIDES COLLEGE AND CAREER CHOICES' states the insight.",
      "confidence": 75
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-0fabe2222058",
      "evidence": "Horizontal bar chart for 'Gen Z Future Plans' with %s.",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-10fb8aa6e3aa",
      "evidence": "Three icons (briefcase, person, classroom) for top-3 college factors.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87dc-4d2f2dbee4de",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "p.3 intro + p.4-9 stats on attitudes, practicality, learning, ed tech.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 6,
      "from": 5,
      "beatId": "019dd95a-0702-74a3-87dc-5d9e2f68a324",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": "onion-first-layer",
      "evidence": "Practicality guides choices.",
      "position": 2,
      "confidence": 45,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088b-72c8-b7e4-1b309ca485cc",
      "evidence": "Multiple stats (82%, 77%, 39%, 22%, 49%, 84%, 64%, 35%) converge on practicality theme.",
      "position": 2,
      "objective": "Stack evidence that practicality drives college/career choices",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}