{
  "docId": "019dd923-5e88-73ef-bd58-3447fbfc84ac",
  "docSlug": "0005360692425444",
  "documentTitle": "Making WorkWorkBetter for Deskless Workers",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.91,
  "pageNumber": 2,
  "pageCount": 9,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The chart uses a bar-chart style to compare retention intent (looking for a job) between two groups, highlighting the percentage point drop in intent for those who enjoy their work.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-3447fbfc84ac/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-3447fbfc84ac",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-3447fbfc84ac.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-3447fbfc84ac#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Enjoying work strongly correlated with employee retention—but the impact on deskless workers is most pronounced",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e73-9a6d2c690de4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.86,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Comparison of job seeking intent for office vs deskless workers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6acacc1d-937b-4b81-8518-74ed442d63b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of employees looking for a job: -62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e73-9d08e50cd4f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Question: Are you looking for a new job? How much do you enjoy your job? % OF EMPLOYEES LOOKING FOR A JOB",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1d52be9-e61b-4833-8754-31862d4a02d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.92,
        "x": 0.04,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Sources: The BCG Henderson Institute’s “Making Work Work” survey, office worker version conducted in the fall of 2023 (n = 1,008), deskless worker version conducted in May 2024 (n = 764); BCG analysis. Note: Office workers are employees who perform most of their work at a computer. They can work from anywhere, as long as they have a computer and internet connection. Deskless workers are workers who, to complete most of their work tasks, must be at a defined asset or site. “High joy” counts individuals with above-average scores in the category of worker; “low joy” counts individuals with below-average scores in the category.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64418517-202c-4aac-b293-0b9f2140e69f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Enjoying work strongly correlated with employee retention—but the impact on deskless workers is most pronounced",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4f55d64-9de9-485d-9aae-2f585d0216e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-8c14bdc000c6",
      "evidence": "Title quotes the so-what: 'impact on deskless workers is most pronounced'.",
      "confidence": 95
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-92b52d9ff7c2",
      "evidence": "Dark circles call out -49% and -62% deltas above bars.",
      "confidence": 90
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-98902de46998",
      "evidence": "Office vs deskless side-by-side; -62% bigger than -49%.",
      "confidence": 85
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-9e16e1f27371",
      "evidence": "Stark -62% deskless retention impact appeals to concern.",
      "confidence": 70
    },
    {
      "name": "One Idea Rule",
      "slug": "one-idea-rule",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-a0a2176c2df8",
      "evidence": "Single message: deskless deltas are larger than office.",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9793-96382763ba30",
      "evidence": "Bright green 'Enjoy' bars stand out from neutral tan 'Do not enjoy'.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87dd-ca1e1f0c9347",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": "onion-first-layer",
      "evidence": "Enjoyment-retention link with -62% delta for deskless.",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 1,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088b-72c8-b7e5-8ab83d7ded89",
      "evidence": "p1 sets the labor-market question, p2 delivers the -62% retention insight.",
      "position": 1,
      "objective": "Hook with tight-market context, then reveal enjoyment drives retention",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 70,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}