{
  "docId": "019dd923-5e88-73ef-bd58-30f3301af5eb",
  "docSlug": "e37f5abb402946b7",
  "documentTitle": "PKR CMD 2024 Informal market overview",
  "authorId": "BCG",
  "authorName": "Sustainable Livelihoods Foundation",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.704,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "This appears to be a two-page spread (pages 9 and 10) presented as a single slide image.",
  "elementsJson": [
    "paragraph",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-30f3301af5eb/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-30f3301af5eb#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.85
      },
      "kind": "callout",
      "text": "The research found that just over 50% of spaza shops are run by foreign nationals",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a28ba3e-1a02-4ef6-8287-080e18ac306c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.04,
        "y": 0.34
      },
      "kind": "image",
      "text": "Spaza shops (grocery retailers) are one of the most numerous and competitive businesses in the local informal economy.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0186c0b3-91de-409b-80aa-da4bf5d0d079",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.4,
        "x": 0.54,
        "y": 0.1
      },
      "kind": "image",
      "text": "Shipping containers as innovative business structures: safe, secure, movable and sellable",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db044c4f-86ac-4781-829c-ad317dbec9ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ownership: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6c-76ba-8e78-93c42acee352",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.54,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Spaza shops similarly contribute towards job creation, through their economic multipliers towards suppliers, wholesalers and producers. The research found that just over 50% of spaza shops are run by foreign nationals.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71d7b1f4-d2f0-4842-9d82-516d51a08575",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "The relative proportion of the twenty most numerous business types as a proportion of all identified micro-enterprises is shown in Chart 1. More than 90% of liquor retailers are unregulated and operate illegally. These businesses are known as shebeens.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80e8ab78-ec37-4368-9cc8-f64f1038e5cf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae46-c116bc45713d",
      "evidence": "Specific stat: '50% of spaza shops run by foreign nationals; Somalis 80% of 245 foreigners'",
      "confidence": 80
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae46-c93df88c5e98",
      "evidence": "Photographs of shop families humanize the data",
      "confidence": 55
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae46-c749fcb1ac43",
      "evidence": "Highlighted call-out 'just over 50% of spaza shops are run by foreign nationals' breaks visual pattern",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87df-43af1b87324d",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "Composition (50% foreign-run spazas) + distribution map",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 7,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87df-4f6d8465b862",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Scope, sites, 3860 count, distribution map",
      "position": 1,
      "confidence": 45,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088b-72c8-b7e6-752fd969ab5b",
      "evidence": "p6 raises who runs spazas (50% foreign), p7 shows the even-distribution map, p8 articulates the spatial-pattern insight.",
      "position": 2,
      "objective": "Surface the central finding that informal businesses are evenly distributed and dominated by spaza/liquor types",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 60,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}