{
  "docId": "019dd923-5e88-73ef-bd58-2f93704040ab",
  "docSlug": "22a93d28398a3088",
  "documentTitle": "Decoding Instant Payments: The Emerging Markets’ Story",
  "authorId": "PwC",
  "authorName": "PwC",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 13,
  "pageCount": 36,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Venn diagram showing the intersection of three segments: Internet users, high-income households, and online payment users.",
  "elementsJson": [
    "paragraph",
    "photo",
    "venn_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-2f93704040ab/13",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-2f93704040ab",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-2f93704040ab.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-2f93704040ab#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Kenya is leading the developing world in mobile payment technology, with transactions sent through the M-Pesa network, representing about 25% of Kenya's GDP.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3be4-72d0-96e5-9ab2da90f885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.88,
        "x": 0.06,
        "y": 0.52
      },
      "kind": "chart",
      "text": "Venn diagram showing growth of segments from 2014 to 2019",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d13cd44-bbb8-43ca-87f9-932ee7ddb815",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Venn diagram showing segment overlap",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fdd7891-a936-43b5-93b4-a081dca3b14c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Users with access to online payments: 800 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be4-72d0-96e5-9ca152bba36a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.295
      },
      "kind": "paragraph",
      "text": "As many emerging markets have skipped steps taken in more developed countries like implementation of landlines, desktops and dial-up internet, the young and tech-savvy generation is adopting new technologies...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dd20ced-7f2f-40aa-b995-85f800a21277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.06,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Source: PwC analysis on eCommerce trends, 2015",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22f18d34-32c3-4751-bd14-0dafc70057a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "title",
      "text": "A. Tech-savvy generation driving change",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ed74403-c0d8-4e3d-ad1e-327e31260b37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.06,
        "y": 0.495
      },
      "kind": "title",
      "text": "Figure 8: Online payment development in India",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d56fc06b-6c87-4fd5-ba27-dbe7c523b558",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "618d868f-770a-4e86-91d4-f330ad9ea644",
      "evidence": "Venn diagram showing growth of segments from 2014 to 2019",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "venn",
      "slug": null,
      "matchId": "cf0bedc1-0eea-466b-afeb-7a35e4845a95",
      "evidence": "The slide uses overlapping circles to represent the intersection of three distinct user segments.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "6a73b2f4-e292-46b6-801f-50d9482295b8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The deck presents FinTech innovation, customer-centric business models, and alternative payment systems as solutions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "723297ec-3001-442a-bee3-33cc974c572d",
      "evidence": "The deck uses the golden circle to explain the why, what, and how of FinTech innovation.",
      "position": 0,
      "objective": "To explain how FinTech innovation promotes inclusion",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}