{
  "docId": "019dd923-5e88-73ef-bd58-28eb62a4ec3e",
  "docSlug": "a902236097b39063",
  "documentTitle": "pwc my electric vehicle sales review q4 2024",
  "authorId": "PwC",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 25,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "regional_insights",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The slide contrasts the 'Top 5' markets (France, Germany, Italy, Spain, UK) with 'Other' markets (Austria, Netherlands, Norway, Sweden, Switzerland).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "kpi_table",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd58-28eb62a4ec3e/10",
  "deckHref": "/decks/019dd923-5e88-73ef-bd58-28eb62a4ec3e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd58-28eb62a4ec3e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd58-28eb62a4ec3e#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A YoY BEV sales decrease in the top five markets has now continued for the last three quarters.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-3be8-755a-95d9-b976eab7f219",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "BEV sales: 457,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-3be8-755a-95d9-be2a52aeceb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Other European markets: +5 (Austria, Netherlands, Norway, Sweden, Switzerland). The Netherlands boasted the best-performing BEV growth...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "313b73ab-4862-495e-ad01-5cabb0b93532",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "European Top 5: France, Germany, Italy, Spain and UK. BEV sales in the top five markets decreased by 5% in Q4 2024 in comparison with the equivalent period in 2023...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c54cd4f4-d822-4f2b-8b79-34192225f2f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: PwC Autofacts® analysis, local governmental or car association data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "653b8b00-88da-47a0-af90-cb9a41130c08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "table",
      "text": "BEV, PHEV, Hybrid, Total EV sales data for Q4 2024 and YoY comparison",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2625eba9-7fc5-4614-b8b3-b996a864c652",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Western Europe 5+5",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f83847a-5ef6-4024-98a1-e6ea726c91ca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "d58228c7-8da7-4b04-81ca-778072a9c7ca",
      "evidence": "The components do not explicitly show a 2x2 matrix, but the categorization of Western Europe into '5+5' markets suggests a possible 2x2 or similar matrix structure.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "26620b92-9aca-4a4b-ae7a-57ebe3a26fba",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The document provides regional insights and data on electric vehicle sales, highlighting areas of growth and opportunity.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "52043fbd-acb0-4336-9334-5ab4836c4218",
      "evidence": "The document provides regional insights and data on electric vehicle sales, highlighting customer demand and preferences in different markets.",
      "position": 1,
      "objective": "To understand the needs and preferences of electric vehicle customers",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}