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  "documentTitle": "COPERNICUS Market report February 2019",
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  "notes": "Includes a specific callout box illustrating the shift in business models for traditional EO providers.",
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      "kind": "callout",
      "text": "Companies that have traditionally been EO data providers, such as e-GEOS and DigitalGlobe, have now started to offer integrated solutions to customers such as intelligence actors, in order to supply imagery and analytics as quickly as possible for rapid response.",
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      "text": "Trend #2 - Evolution of business models",
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      "text": "Trend #1 - Diversification of users and their demands",
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      "text": "The recent emergence of low-cost small satellite technology has helped enable EO companies to transform their business models, based on the abundance of near real-time, low resolution imagery. As microsatellites become cheaper to manufacture thanks to commercial off-the-shelf components and miniaturization, new entrants are disrupting the market by introducing large constellations into orbit. This in turn provides ever-increasing production and access to new data. There has also been a shift in the value proposition of certain manufacturers and data providers, who are seeking to evolve from providing infrastructure or data only, to a more integrated solution approach. By extending down the value chain and providing information/insights to the customers, it will help them to capture more of the market - especially to those users who specifically require intelligence due to the lack of technical knowledge/infrastructure for performing their own analytics.",
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      "text": "The demand for EO satellites and their data is growing, as markets for applications become increasingly diversified and providers are able to deliver solutions for users who previously would not have been targeted. Two areas where demand is expanding rapidly is within emerging economies, where solutions can support the growth of a country in a multitude of ways, including urban expansion, agriculture, natural disaster challenges, etc.; and in the intelligence community, above all for security and defence. Indeed, defence and intelligence is the largest vertical, accounting for 43% of the market, followed by public authorities, energy/natural resources, services, and then agriculture. There is also a growing interest in EO-based solutions by non-technical end-users. These types of users especially require intelligence rather than being provided raw data. This is because they do not have strong technical knowledge or storage capacity in-house; instead, they need specific insights to be delivered to them in order to help their decision-making process. Digital services, especially those pertaining to Big Data solutions, are also enjoying a rising demand. Such actors normally have large internal repositories of data, which they cannot exploit to its full potential without a provided solution that has the ability to process significant volumes of data in order to provide trends and insights.",
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      "text": "1 Source: Strategy&, 2017, Earth Observation: Satellite Imagery Market Dynamic",
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      "text": "THE TRENDS IN EARTH OBSERVATION",
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