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  "documentTitle": "optimal leverage presentation",
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  "authorName": "J.P. Morgan",
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      "text": "Adaptable to any rate environment",
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      "text": "At J.P. Morgan, we believe that leverage can be effectively used in all market cycles. Thus, we help you consider “how” and not just “when” to employ the strategic use of credit.",
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      "text": "Fund growth plans: As markets change or when business opportunities appear, having ready access to credit can position you to respond quickly. Example: After opening his first successful restaurant with 100% equity, a London-based hedge fund manager now wanted to finance his plans to open restaurants in other cities. In fact, using financing was critical to the startup's growth strategy, as it was not yet possible for the new restaurant business to obtain standalone financing. Taking the advice of his J.P. Morgan team, the client pledged securities and established a line of credit to use as working capital for the business. Importantly, this strategy not only allowed him to fund his restaurant venture during its build-out stage and achieve his goal of expansion, it also allowed him to preserve his cash and keep his portfolio intact.",
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      "text": "It is a given that in periods when interest rates are low, the strategic use of credit may be particularly attractive, allowing you to cost-effectively acquire assets, for example. However, even in a rising-rate environment, using credit may be advantageous, affording you the liquidity to meet obligations, such as large tax payments, or to be opportunistic in countless ways. At J.P. Morgan, we believe that leverage can be effectively used in all market cycles. Thus, we help you consider “how” and not just “when” to employ the strategic use of credit.",
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      "kind": "title",
      "text": "LEVERAGE: A THOUGHTFUL APPROACH",
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