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  "documentTitle": "People&amp;ClimateChange2025",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
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  "notes": "The chart displays a horizontal bar chart for 'Agree' and 'Disagree' values, followed by a table of historical data points.",
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      "kind": "chart",
      "text": "Horizontal bar chart showing Agree (green) and Disagree (purple) percentages by country.",
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      "text": "Base: 23,745 adults under the age of 75 across 32 countries, interviewed between 24 January and 7 February 2025.",
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      "text": "Agreement percentage: 60%",
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      "text": "Historical data table for years 2021, 2022, 2023, and 2024.",
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      "kind": "title",
      "text": "If businesses in [COUNTRY] do not act now to combat climate change, they will be failing their employees and customers",
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      "text": "To what extent do you agree or disagree with the following?",
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      "objective": "What do people think about climate change and its implications?",
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