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  "documentTitle": "People&amp;ClimateChange2025",
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  "notes": "The chart displays a '32-Country Average' followed by individual country data sorted by the 'Agree' percentage.",
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      "text": "Horizontal stacked bar chart showing Agree (green) vs Disagree (purple) percentages by country.",
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      "text": "Base: 23,745 adults under the age of 75 across 32 countries, interviewed between 24 January and 7 February 2025.",
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      "text": "Historical data columns for Agree percentages from 2021 to 2024.",
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      "kind": "title",
      "text": "If individuals like me do not act now to combat climate change, we will be failing future generations",
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      "text": "To what extent do you agree or disagree with the following?",
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