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      "text": "Three things to bring consumers along with you: Know your consumers’ sustainability mindset; Personal ‘me’ benefits beats environmental science claims; Make it easy for consumers to make the right choice.",
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      "text": "In this report we found that only one in five (22%) across 32 countries said they trust environmental claims made by companies about their products and services. On this topic it is essential that brands communicate in an authentic way that is true to their brand. Consumers are wary of brands that talk the talk, but don't walk the walk.",
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      "text": "In recent Ipsos Essentials research, we found one in three (32%) said not knowing which products are sustainable stopped them from making more sustainable choices. When it comes to marketing sustainability, in new Ipsos research we found claims which focused on a personal benefit performed stronger than one which was environmental or science-based.",
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      "text": "© Ipsos | People and Climate Change 2025",
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