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  "notes": "The slide highlights a tension between optimism about energy transition benefits and the dampening effect of economic pressures on individual climate action.",
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      "text": "45% think transitioning to renewable energy will improve public health in their country",
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      "text": "However, most expressed optimism about the environmental and health benefits the energy transition will bring: 54% anticipate a positive impact on air quality and 45% on public health in their country overall. Furthermore, 46% anticipate benefits for animals globally, suggesting a recognition of the wider ecological implications.",
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      "text": "What is clear is that people do have some degree of understanding of the risks facing them as a result of the climate crisis and inaction. However, the rising cost of living in recent years, alongside other factors, has impacted people's sense of individual responsibility. Particularly at a time when action is essential. If we don't transition away from fossil fuels in the short-term, we will be faced with the irreversible effects of climate change. More must be done by governments and brands to communicate the benefits of moving to renewable energy and that individuals will not lose out financially. Without this reassurance, the feeling of climate apathy will grow.",
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