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  "notes": "The slide highlights a gap between climate risk awareness and understanding of transition technologies like electric vehicles.",
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      "text": "58% in France say electric cars are as bad for the planet as petrol/gas-powered cars",
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      "text": "in France say electric cars are as bad for the planet as petrol/gas-powered cars",
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      "text": "Do we know the risk? There is some understanding of the risk of the climate crisis. In countries that face the biggest risk from climate change, there is larger concern for its effects. People know that the last decade has been the warmest on record.",
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      "text": "While the same think the electric cars are as bad for the planet as petrol/gas-powered cars. The worry is in many European markets this rises to over one in two. In Europe there are worries about the transition to renewable energy will lead to higher energy prices. This is especially true in Germany (59%) and the Netherlands and Belgium (both 56%). The Netherlands is also worried that renewable energy will also lead to less reliability in its energy market (39%).",
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      "text": "However, on some important issues crucial for the transition away from fossil fuels there are misperceptions. Around one in three (29%) believe there is no consensus among climate scientists about the effects of climate change.",
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