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  "documentTitle": "2020 Effie UK Report  in partnership with Ipsos MORI",
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      "text": "From the award entries it’s clear that it is not just the choices that you make that lead to effectiveness, but just as important is using the right tactics for each channel and platform.",
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      "text": "In line with overall media choices, Winners use more social media channels than entrants.\n- Winners: 3.3\n- Entrants: 2.1\nFacebook and Instagram are the most popular choices for Winners vs Entrants. Twitter also features more often in the mix for Winners.\nFrom the award entries it’s clear that it is not just the choices that you make that lead to effectiveness, but just as important is using the right tactics for each channel and platform.",
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