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  "documentTitle": "2020 Effie UK Report  in partnership with Ipsos MORI",
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  "notes": "The chart shows a clear correlation between winning and higher channel adoption rates across all categories.",
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      "text": "When we look at all of the touchpoints used, all of our Winners have used OOH and Social channels, with the vast majority also using TV. All of our winners use additional specifically chosen channels to deliver precise messaging to supplement their broadcast messages. Therefore, when optimising media plans for effectiveness, the most important rule is to select the right channel for your objectives and audience.",
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      "text": "Data from all Effie 2020 Entries, Specific Touchpoints utilised",
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      "text": "But overall it is about selecting the right channels for the job",
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