{
  "docId": "019dd923-5e88-73ef-bd57-c1a6b75265f3",
  "docSlug": "846c4fef327fa4ce",
  "documentTitle": "2020 Effie UK Report  in partnership with Ipsos MORI",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.617,
  "pageNumber": 18,
  "pageCount": 41,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-c1a6b75265f3/18",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-c1a6b75265f3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-c1a6b75265f3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-c1a6b75265f3#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.55,
        "x": 0.044,
        "y": 0.265
      },
      "kind": "title",
      "text": "Bringing the idea to Life",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fb18c58-7968-4116-8a90-311ce115a082",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.285,
        "x": 0.044,
        "y": 0.085
      },
      "kind": "title",
      "text": "CHAPTER 3",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d78c748-9664-45de-b965-6da306255a93",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "95a9b95e-c66e-4f39-97dd-364b1b6e5f5c",
      "evidence": "The slide is a section divider with a clear title and subtitle.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 15,
      "beatId": "9cd240ce-b255-4037-a396-a91d98b1c852",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Development",
      "beatSlug": "development",
      "evidence": "The document develops the ideas and concepts presented earlier, providing more detailed insights and analysis.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}