{
  "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "docSlug": "b84e3a3d6e91b635",
  "documentTitle": "inv research 20231129 crypto asset survey 2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 67,
  "pageCount": 73,
  "prevPage": 66,
  "nextPage": 68,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses donut charts to visualize survey results, highlighting a specific correct response segment.",
  "elementsJson": [
    "donut_chart",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/67",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-67",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Understanding of the impact of interest rates on bond prices remained low and consistent with 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8867-2e55d671ba3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.7,
        "y": 0.55
      },
      "kind": "chart",
      "text": "2022 survey results donut chart",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71ce9c94-6af9-480a-a782-991f386d244c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.25,
        "y": 0.025
      },
      "kind": "chart",
      "text": "2023 survey results donut chart",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "839e5685-cc3c-4045-a842-c98ad8a1233d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.03,
        "y": 0.032
      },
      "kind": "legend",
      "text": "Correct response",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20838f0a-e4e5-4a30-b8e0-dfbe94b6317c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Correct response rate: 27%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8867-326443aa63cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Understanding of the impact of interest rates on bond prices remained low and consistent with 2022. Roughly one quarter (27%) answered correctly, while 36% said they don't know, and 36% chose the wrong answer.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a16e0ab6-30ce-4abb-9754-0bc364e66f6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "subtitle",
      "text": "Base: All respondents 2023 (n=2360); 2022 (n=2360) Q42b. If interest rates fall, what should happen to bond prices?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9554778-8c77-41f2-99f0-f63edb63c347",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Interest Rate / Bond Price Knowledge",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19d240fc-f722-42c5-800b-34f689a2530a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 73,
      "from": 5,
      "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 5,
      "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 73,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
      "evidence": "The document provides a logical chain of key findings and insights",
      "position": 0,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 73,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
      "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
      "position": 2,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}