{
  "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "docSlug": "b84e3a3d6e91b635",
  "documentTitle": "inv research 20231129 crypto asset survey 2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 63,
  "pageCount": 73,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 22,
  "notes": "Includes a bar chart showing distribution of correct answers and a list of demographic insights.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "big_number",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/63",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Across these measures, the average financial knowledge score was 51%, higher than in 2022 (48%).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8868-db681490056d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Number of Correct Answers distribution for 2023 vs 2022",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fcfcd3a-12c9-4fca-a947-9c663037c159",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "list",
      "text": "Investors (investors: 61%, non-investors: 40%)\nSelf-directed (self-directed: 70%; online / robo-advisor: 52%; advisor or portfolio manager: 59%)\nThose with more aggressive approach to investing: (Very conservative: 45%; Conservative 57%; Moderate: 62%; Aggressive 62%)\nMen (men 59%; women: 44%)\nCanadians 55+ (55+: 58%; 18-34: 45%; 35-54: 49%)\nThose with more formal education (<High school: 30%; High school: 40%; Post-Secondary: 48%; University grad: 61%)\nThose with higher annual incomes (Under $40k: 43%; $40k- <$60k: 47%; $60k- <$100k: 54%; $100k+: 61%)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69380fb2-7ba4-465a-8c68-744fedeb8314",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.15
      },
      "kind": "metric",
      "text": "51% (2023) vs 48% (2022)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41b5bea8-c770-4e8b-a7e9-4c8c69f9b685",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average % correct responses: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8868-dd00043328b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "A series of four questions were used to assess Canadians' financial knowledge. Across these measures, the average financial knowledge score was 51%, higher than in 2022 (48%).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da904d70-bf8f-4912-8b37-f7a39795a60f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.55,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "*3 out of the 4 questions used to assess financial knowledge were identical to those used in the recent Bank of Canada survey (Bitcoin Awareness, Ownership and Use: 2016-2020). One additional question (Q42b) was added on the impact of interest rates on bond prices which is unique to this study.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865c5051-be3d-4e1d-8188-3d0180121d71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Financial Knowledge",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8ff6be6-1e2c-4d39-92e7-e46d3cefb5d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 73,
      "from": 5,
      "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 5,
      "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 73,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
      "evidence": "The document provides a logical chain of key findings and insights",
      "position": 0,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 73,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
      "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
      "position": 2,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}