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  "documentTitle": "inv research 20231129 crypto asset survey 2023",
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  "notes": "Base: All respondents 2023 (n=2360); 2022 (n=2360). Q45. What is your attitude toward risk when making investment decisions? *Impact of ads (Q10) was removed in 2023.",
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      "text": "Those who accept more risk in their approach to investment decisions continued to have higher knowledge of crypto assets, stronger belief in crypto assets' current and future role in our financial system, and more experience with crypto assets.",
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      "text": "Significantly higher or lower compared previous wave",
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      "text": "Ownership/Awareness: 75%",
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      "text": "Those who were more aggressive in their approach were more familiar with crypto assets, more likely to know what crypto assets are, more likely to have been exposed to crypto assets ads, and more likely to currently own either crypto assets or crypto funds. They were also more likely to strongly believe that crypto assets play a key role in the financial system, that they will continue to in the future, and to have strong intent to purchase crypto assets in the next 12 months.",
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      "text": "Profile by Investor Type (1 of 2)",
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