{
  "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "docSlug": "b84e3a3d6e91b635",
  "documentTitle": "inv research 20231129 crypto asset survey 2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 73,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "bullet_list",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The profile of crypto owners remained largely consistent year over year.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8861-9a3dd232c5ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.22,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9f494d7-6cb9-4193-98a8-f399a7d6f8ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.24,
        "y": 0.58
      },
      "kind": "list",
      "text": "Crypto-owners are more likely than non-owners to intend to buy crypto in the next 12 months.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32803a54-8f7c-426d-b58c-cfc7b983efa4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.72,
        "x": 0.24,
        "y": 0.46
      },
      "kind": "list",
      "text": "Crypto owners are more likely than non-owners to believe strongly that crypto plays a key role in the financial ecosystem and that it will play a key role in the future.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b62842eb-3884-4908-9a5a-fe630da085fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.72,
        "x": 0.24,
        "y": 0.26
      },
      "kind": "list",
      "text": "In both years, crypto owners are more likely than non-crypto owners to be men, age 25-44, employed full-time, to have attained high education levels, to own other kinds of investment products, to have high financial knowledge and to be self-directed investors.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dff9a3bc-d1a5-4bf9-9290-1df482e785f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.72,
        "x": 0.24,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "The profile of crypto owners remained largely consistent year over year.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb516ec6-f773-40db-8cf7-23008668872c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Key Findings: Profile of Crypto Owners",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d35c53a-120b-4cad-a8ad-115c7d8898fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 73,
      "from": 5,
      "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 5,
      "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 73,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
      "evidence": "The document provides a logical chain of key findings and insights",
      "position": 0,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 73,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
      "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
      "position": 2,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}