{
  "docId": "019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "docSlug": "b84e3a3d6e91b635",
  "documentTitle": "inv research 20231129 crypto asset survey 2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 42,
  "pageCount": 73,
  "prevPage": 41,
  "nextPage": 43,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The slide uses a comparative table format to show year-over-year trends and demographic breakdowns for five specific types of crypto-related communications.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3/42",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ba5c9b3ed4e3#slide-42",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Fewer respondents reported having seen advertising or received offers from crypto trading platforms in the past three months compared to 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8865-aab2c4142ad9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.59,
        "y": 0.94
      },
      "kind": "legend",
      "text": "Significantly higher or lower compared previous wave",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40a0b6c4-acdc-4ff4-b42e-a1c90deba3da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 26%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8865-affcc3a629f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Fewer respondents reported having seen advertising or received offers from crypto trading platforms in the past three months compared to 2022. Younger Canadians and men were more likely to report seeing each of the types of marketing or offers listed.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c4451df-9079-4ceb-aee6-dcc395fc8cd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds 2023 (n=1508); 2022 (n=1535)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5846c1a-e7de-4f0e-92d0-e0b6f5f770f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.94,
        "x": 0.03,
        "y": 0.33
      },
      "kind": "table",
      "text": "Table comparing 2023 percentages with 2022 benchmarks across 5 categories, including demographic breakdowns.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77a42681-91d4-405d-b848-c68b30d82a7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Crypto Trading Platforms Advertising and Offers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "011cbf6a-de2a-4ed9-ab76-14debcd03698",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 73,
      "from": 5,
      "beatId": "a3d8753d-4ea6-4771-b806-948c21415745",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 73,
      "from": 5,
      "beatId": "b071705f-f783-4620-8c3b-ed0000be8d0b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The document provides insights and key findings to address the problem",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 73,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "8cba9de2-2a5c-4e2d-81e8-e326214794db",
      "evidence": "The document provides a logical chain of key findings and insights",
      "position": 0,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 73,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "21079a5e-c653-498d-81c8-f5538bc9d8ef",
      "evidence": "The document provides insights into crypto asset ownership and usage, which aligns with the golden circle narrative",
      "position": 2,
      "objective": "to provide insights into crypto asset ownership and usage",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}