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      "text": "Measuring overall reputation performance and identifying the drivers that create reputational value; Defining the stakeholders that influence reputation and shaping engagement strategies; Building communications campaigns and measuring impact; Understanding future opportunities and risks; Measuring the impact of a crisis, and responding to it; Clarifying the actions necessary to deliver on strategic objectives",
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      "text": "Milorad Ajder, Global Service Line Leader, Ipsos Corporate Reputation, e: milorad.ajder@ipsos.com; Simone Williams, Marketing and Communications Director, Ipsos Corporate Reputation, e: simone.williams@ipsos.com",
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      "text": "ABOUT IPSOS CORPORATE REPUTATION",
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