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  "documentTitle": "ipsos reputation council report 2024",
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      "text": "Perhaps mindful of the public backlashes endured recently by prominent brands in the USA, Council members are more worried than ever about the risks of putting their heads above the parapet on D&I issues. Today, 7 in 10 Council members fear being called-out for saying the wrong thing (up from 6 in 10 two years ago). But that doesn't mean silence is the easier option: 8 in 10 Council members say that the public now expects businesses to take a stance on D&I issues (on a par with two years ago). Squaring this circle – balancing the desire to stand up and be counted, against the risks of doing so – remains a big challenge for today's CCO.",
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      "text": "It is much more difficult for a company to take a position because there are so many nuances, and one must form convictions, it cannot be a generalised yes or a yes with conditions.",
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      "text": "Consumer product companies perhaps have more risk involved. Companies who are forward facing, rely on consumers in big numbers, have a more challenging time than they've ever had.",
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      "text": "How do you stay true to those values and continue to show progress without becoming the latest lightning rod for highly partisan political debate and discussion?",
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      "text": "QUICKFIRE: DIVERSITY AND INCLUSION",
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