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  "documentTitle": "ipsos reputation council report 2024",
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      "text": "Communicators play a very important role, particularly towards the end of the transaction lifecycle.",
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      "text": "The challenge for corporate communicators during an acquisition can be likened to walking a tightrope. Across all phases of the acquisition, corporate communicators are tasked with balancing legal mandates (what can be said) with stakeholder expectations (what needs to be said). What's clear, is that there's no one-size-fits-all approach - managing a successful acquisition requires an extremely well-thought through, customised communications strategy, and the role of the communicator from start to finish is invaluable.",
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      "text": "This involvement across the acquisition lifecycle brings opportunities for increased collaboration and often sees corporate communicators work with functions they less typically engage with. Collaboration with other functions such as HR or/and IR increases during an acquisition",
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      "text": "Done really well the comms team would be embedded probably for another year, two years, depending on how big the deal is, on helping really integrate and make sure you do get the synergies you envisaged before doing that deal. Our role really spreads across the business during an acquisition.",
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