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  "documentTitle": "ipsos reputation council report 2024",
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      "text": "In the face of the ‘anti-woke’ backlash against ESG commitments, nearly 2 in 3 Council members double-down and say that these commitments are fundamentally changing their businesses – up on 2022.",
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      "text": "Too many businesses use the language of social purpose without committing to real change",
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      "text": "Since we first asked Council members in 2020, a consistent 70%-80% have said that corporate greenwashing and woke-washing are too prevalent. Especially on hot-button social issues, they say that too many companies are still bandwagon-jumping and failing to match their words with actions.",
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      "text": "People in the public arena think that it’s just a tick and flick, that you’re not really serious about, that it’s just a report that you create each year. That’s a potential challenge for anyone in corporate comms that we take it seriously. It’s not something that we just do because it makes us look good.",
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      "text": "Some organisations absolutely are spot on and they live it, but there are an awful lot of people who go ‘oh, it is Pride month, so we had better change our logo’ but they have no representation anywhere.",
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      "text": "QUICKFIRE: ESG",
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