{
  "docId": "019dd923-5e88-73ef-bd57-ab9d72e7197e",
  "docSlug": "9ff29cfce6970480",
  "documentTitle": "Ipsos Global AI 2023 Report   NZ Release 19.07.2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 38,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 42,
  "notes": "The slide presents a global survey conducted by Ipsos in 2023.",
  "elementsJson": [
    "bar_chart_horizontal",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ab9d72e7197e/8",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.28,
        "x": 0.27,
        "y": 0.12
      },
      "kind": "chart",
      "text": "Global country breakdown of AI understanding",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8ab40f2-205c-4534-b05e-b56464f06018",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.25,
        "x": 0.72,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Demographic breakdown of AI understanding",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1e96f96-1d3e-4bc0-bfb2-5156ef1adf26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents who agree they know which products use AI: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9f8-c7d6a39d0a98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Q. How much do you agree or disagree with the following: I know which types of products and services use artificial intelligence % Agree (very/somewhat)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8985c67e-4e70-4336-80e6-e9aa3223a1ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Base: 22,816 adults under the age of 75 across 31 countries, interviewed May 26 – June 9, 2023. The 'Global Country Average' reflects the average result for all the countries where the survey was conducted.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f6d4ab0-6bf4-42c4-b491-7cff9fc8625c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Understanding of AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77cb26c4-a480-4c78-b9a6-04f7a4381774",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "348ebd13-3988-4192-a8ef-ee71c9962eeb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck presents understanding of AI, highlighting the need for awareness.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "6eb361fc-3cc4-4424-86bd-157ba81d4db0",
      "evidence": "The deck zooms in on understanding of AI.",
      "position": 0,
      "objective": "What is the current understanding of AI?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}