{
  "docId": "019dd923-5e88-73ef-bd57-ab9d72e7197e",
  "docSlug": "9ff29cfce6970480",
  "documentTitle": "Ipsos Global AI 2023 Report   NZ Release 19.07.2023",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 38,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "kpi_dashboard",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Data presented as donut charts for percentages and text for change metrics.",
  "elementsJson": [
    "donut_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-ab9d72e7197e/6",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-ab9d72e7197e#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.07,
        "y": 0.57
      },
      "kind": "chart",
      "text": "35%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "337649b9-82a9-4918-9698-eaa3aa78d3c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.07,
        "y": 0.27
      },
      "kind": "chart",
      "text": "62%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cfa906b-1bb3-44d5-8b7b-4d0796c86558",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.47,
        "y": 0.57
      },
      "kind": "chart",
      "text": "51%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0920b8e-18a1-498d-a8bb-aa63c8535c70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.47,
        "y": 0.27
      },
      "kind": "chart",
      "text": "67%",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba8d09a2-d092-4c4c-bde4-b6c232c70df1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.88,
        "y": 0.05
      },
      "kind": "image",
      "text": "New Zealand Flag",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ff74b4b-1cd0-4380-88f3-83963261003b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "metric",
      "text": "+3 ppt",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "430840ee-e832-4713-a1d9-d9186d085a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.75,
        "y": 0.65
      },
      "kind": "metric",
      "text": "+1 ppt",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3f22c18-e505-4d9c-8e69-0346698b9403",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of agreement: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9f9-7ebcb1f4534d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.21,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "I know which types of products and services use artificial intelligence",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07632bb8-d134-4b41-b0b3-467096038e48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.21,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "I have a good understanding of what artificial intelligence is",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c2052ae-cbd7-491a-a793-b097441214c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Base: 22,816 adults under the age of 75 across 31 countries... © Ipsos | Global Views on A.I. 2023 | July 2023 | Public",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e518faff-9974-4885-90a5-3fe327f20495",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Understanding of AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a625d28d-2c52-4566-9605-435d26638200",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "348ebd13-3988-4192-a8ef-ee71c9962eeb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck presents understanding of AI, highlighting the need for awareness.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "6eb361fc-3cc4-4424-86bd-157ba81d4db0",
      "evidence": "The deck zooms in on understanding of AI.",
      "position": 0,
      "objective": "What is the current understanding of AI?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}