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  "documentTitle": "Ipsos Public Trust in AI",
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  "authorName": "Ipsos",
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  "notes": "The slide uses a stacked bar chart to compare usage frequency across two domains (work vs personal life).",
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      "text": "This suggests that while people may be interacting with AI without always being aware of it, conscious use of AI, particularly gen AI, remains low and has not seen a significant increase between September 2023 and March 2024.",
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      "text": "Work and Personal life usage frequency stacked bars",
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      "text": "Frequency of use: 65%",
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      "text": "The rapid development of AI models has led to new applications appearing almost every month. However, despite this progress, only 11% of the public report frequent gen-AI use in their personal lives, a figure mirrored by the 12% of workers who frequently use gen-AI in their jobs. This suggests that while people may be interacting with AI without always being aware of it, conscious use of AI, particularly gen AI, remains low and has not seen a significant increase between September 2023 and March 2024. In fact, according to Ipsos Iris, the UK’s only endorsed online audience measurement solution, ChatGPT reaches just over 1% of the total UK population. Its average weekly visitation remains lower relative to search and information tools, and still a long way behind Google.",
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      "kind": "paragraph",
      "text": "Q: How often, at all, have you used such ‘generative’ AI tools (including tools like ChatGPT, Jasper and Bard) in your work or personal life?",
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      "text": "Base: All UK adults 16+ (n=5,150); All UK adults 16+ who are in work (n=2,506). March 2024",
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      "text": "Most people do not use generative AI in their work or personal lives – and few do so often",
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