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  "documentTitle": "Ipsos Public Trust in AI",
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  "notes": "Data source: Ipsos Public Trust in AI, March 2024. Base: All UK adults 16+ (n=5,150).",
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      "text": "Awareness of AI is almost universal at 98%, but only around a quarter of people say they know at least a fair amount about it.",
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      "text": "Stacked bar chart showing knowledge levels: 5% know a lot, 21% know a fair amount, 57% know a little, 15% heard of it but know nothing, 2% not heard of it.",
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      "text": "Public knowledge of AI: 26%",
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      "text": "Notably, the groups who know more about AI tend to have more trust in the technology, feel more comfortable with different use cases, and engage more themselves with AI in their work and personal lives. This suggests a potential divide emerging between those who are more knowledgeable and confident in exploring AI, and those with lower awareness who risk being left behind as the technology advances.",
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      "text": "Awareness of AI is almost universal at 98%, but only around a quarter of people say they know at least a fair amount about it. Despite the huge focus on AI in the media and many workplaces, public knowledge has not shifted meaningfully in the last six months, highlighting the gap between the ongoing buzz around AI and limited public understanding.",
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      "text": "Those who say they know more include men, younger people, those in-work, graduates, and Londoners. People from ethnic minority backgrounds are also more likely to say they know about AI than their white counterparts.",
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      "text": "Base: All UK adults 16+ (n=5,150). March 2024",
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