{
  "docId": "019dd923-5e88-73ef-bd57-a6e53eecc2ad",
  "docSlug": "b6a17799a106d09e",
  "documentTitle": "Ipsos Public Trust in AI",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 33,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "executive_summary",
  "function": "front_matter",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-a6e53eecc2ad/2",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-a6e53eecc2ad",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-a6e53eecc2ad.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-a6e53eecc2ad#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Realising AI's potential requires sustained investment, time, and crucially, public trust.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-885e-53a1dcddd1c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.464,
        "w": 0.183,
        "x": 0.817,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce39b1c1-6a3e-4b99-8788-3fe00841a64d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.036,
        "y": 0.465
      },
      "kind": "paragraph",
      "text": "The UK faces significant challenges in public service delivery, and AI offers potential solutions in areas such as healthcare, education and administration. However, a balanced, evidence-based approach to implementation is crucial.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dcfd700-8c74-4a82-994c-447635fb1dcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.409,
        "y": 0.79
      },
      "kind": "paragraph",
      "text": "Trinh Tu, Managing Director\nIpsos Public Affairs UK",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57f28881-d661-42c5-8e0d-641fdf7466bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.409,
        "y": 0.535
      },
      "kind": "paragraph",
      "text": "We hope you find this report informative and insightful. For more information or to further discuss the findings and implications, please contact me at Trinh.Tu@ipsos.com",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "721acb1d-4e4e-461e-926a-c96c94a535d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.036,
        "y": 0.655
      },
      "kind": "paragraph",
      "text": "This report provides UK policymakers and regulators with insights into public attitudes towards AI, drawing on Ipsos' UK and global opinion tracking. Our findings reveal a complex mix of openness and concern among the public, with views varying significantly across AI applications and demographics.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86e54a57-0739-4772-a782-ff8ddab43242",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.036,
        "y": 0.213
      },
      "kind": "paragraph",
      "text": "The rapid advancement of Artificial Intelligence (AI) is poised to revolutionise many aspects of life in the UK, bringing both unprecedented opportunities and challenges. While AI is not new, the advent of accessible platforms like ChatGPT has brought it to the forefront of public attention, sparking both excitement and concern.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0d35da1-93b6-4b9e-83ae-b61c1a39c8c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.409,
        "y": 0.213
      },
      "kind": "paragraph",
      "text": "Realising AI's potential requires sustained investment, time, and crucially, public trust. This demands transparent communication about AI development and use, coupled with robust ethical guidelines and regulations. This report delves into these critical considerations, presenting detailed findings on public attitudes that are essential for public sector leaders to successfully deploy AI in alignment with public priorities and values.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f99d55-050d-40b0-abbc-dceab75aac4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.051,
        "w": 0.197,
        "x": 0.036,
        "y": 0.106
      },
      "kind": "title",
      "text": "Introduction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8501490b-32e0-4580-9184-317310d7cc13",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "7d656acf-d573-4a3f-afda-b95966825ba0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck provides an introduction and sets the context for the discussion.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}