{
  "docId": "019dd923-5e88-73ef-bd57-9e95e8882ece",
  "docSlug": "55598d62515d1874",
  "documentTitle": "Earth Day 2024 Global Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 54,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-9e95e8882ece/11",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9e95e8882ece#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Meaning, businesses that are crafting climate action strategies might need to tweak ads and messaging intended to target younger, and at least on this issue, more cynical staff/customers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d72-75f1-bab4-4f27b768ec38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.07,
        "y": 0.262
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15781ce0-de36-4278-ae95-2df8b0637617",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer sentiment: 73%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d72-75f1-bab4-5343f454d320",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.275,
        "y": 0.34
      },
      "kind": "paragraph",
      "text": "Should businesses be part of the fight against climate change? Most say yes. Almost three in five agree if businesses in their country don't act now to combat climate change they will be failing their employees and customers, with a general consensus across the generations on this. So, brands that are talking about and taking steps to combat climate change are doing what the majority, from fresh-faced students to seasoned seniors, expect them to do. Though it's key to note that while younger people are often more optimistic than older people on a range of issues our global polling finds climate change appears to be the exception to the rule. For example, while almost three in four Boomers (73%) and Gen Xers (71%) agree if everyone made small changes in their everyday lives this could have a big impact on tackling climate change, Millennials (68%) and Gen Zers (63%) are less likely to think so. Meaning, businesses that are crafting climate action strategies might need to tweak ads and messaging intended to target younger, and at least on this issue, more cynical staff/customers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdb429b5-26fb-4dd2-bf2b-de08e7c10b80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.275,
        "y": 0.262
      },
      "kind": "title",
      "text": "Brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a06d322-cdc0-463d-aad4-59a31604ca4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.07,
        "y": 0.1
      },
      "kind": "title",
      "text": "What this means for...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d0f70f0-08e0-4d11-b842-fa172e3b68e1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 8,
      "beatId": "d98c7df0-b7b7-4a41-a9a3-30e64b7b69f8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Complication",
      "beatSlug": "complication",
      "evidence": "People lack knowledge on effective individual actions",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 8,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "556c31ba-a714-4ca6-bb6b-d007c4d1f01c",
      "evidence": "The deck presents a logical chain of consequences for climate change inaction",
      "position": 0,
      "objective": "What are the consequences of inaction?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}