{
  "docId": "019dd923-5e88-73ef-bd57-9a38c04c6e26",
  "docSlug": "a7105342536e952a",
  "documentTitle": "ipsos global trends 2021 report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 43,
  "pageCount": 51,
  "prevPage": 42,
  "nextPage": 44,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-9a38c04c6e26/43",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-9a38c04c6e26#slide-43",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb93c951-da96-41ce-9177-996c73df28f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "43 – © Ipsos | Global Trends 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee742eab-09c0-4ad9-bfda-d8b11a235323",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "A GLOBALISATION PARADOX",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b405f8d6-ea8c-4000-bbaa-4ae89df4406b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 51,
      "from": 13,
      "beatId": "aaf5449a-b514-4ebd-b73e-ec64cb8c3296",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides satisfaction through data-driven insights and key takeaways.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f077669d-875c-4d4e-b8da-e72cea622280",
      "evidence": "The report follows the golden circle loop, starting with why (climate concern), then what (key trends), and finally how (data-driven insights).",
      "position": 0,
      "objective": "Why - What - How",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 50,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4a44a0fe-a309-4d3e-aa2e-08817f1b9298",
      "evidence": "The report implies the cost of inaction through highlighting emerging trends and shifts in public values.",
      "position": 1,
      "objective": "Highlighting the consequences of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}