{
  "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "docSlug": "d7b5864770bb5563",
  "documentTitle": "Ipsos Global Advisor   Earth Day 2023   Full Report   WEB",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 45,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/7",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Globally, roughly two-thirds of the public believe that governments, businesses and individuals need to play their part, or risk failing others, although this has decreased in all cases when compared to 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a167-336b94d9c8c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e80e3eb6-e9c3-4549-8700-1a4142988820",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.67,
        "y": 0.65
      },
      "kind": "list",
      "text": "61% say that if their national government does not act now to combat climate change then it is failing citizens.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77327d0b-b529-40d2-858a-1e938f349ef4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.03,
        "y": 0.65
      },
      "kind": "list",
      "text": "A Global Country Average of 63% agree that if individuals do not act now to combat climate change they will be failing future generations.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ccad432-3db3-4c52-bb09-b928bac1fa2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "list",
      "text": "59% say that if businesses do not act now to combat climate change then they are failing their employees and customers – a decrease of 10pp from 2022.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed31a5df-3e43-4260-ad58-f6c72d5f01ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public agreement: 63%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a167-344bcaba0bfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Globally, roughly two-thirds of the public believe that governments, businesses and individuals need to play their part, or risk failing others, although this has decreased in all cases when compared to 2022.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82abf8d9-cfad-4d57-a3da-9c2c05f8016e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "The public perceive combatting climate change as a shared responsibility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be91af21-7f42-45d5-9d45-0ce846abc787",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Parallel Structure",
      "slug": "parallel-structure",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019debf1-c0c8-748e-a7b1-6e9eaeea303c",
      "evidence": "Three parallel sentences with same 'X% say if Y does not act…' structure",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debf1-c074-7021-a601-8757ffcb56f0",
      "evidence": "Headline 'shared responsibility' is the insight",
      "confidence": 85
    },
    {
      "name": "Gestalt Principles",
      "slug": "gestalt-principles",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-c09f-76e8-a3f7-ec0815b0bbf6",
      "evidence": "Three icons in equal columns group three actor narratives",
      "confidence": 75
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "d13cd986-ce39-4b21-807a-1f11b73d6b68",
      "evidence": "list/bullet",
      "confidence": 0.8
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-c0f3-7386-a1ba-5074f0535522",
      "evidence": "Person/building/government icons aid recall of three actors",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 1,
      "beatId": "019debf1-bb31-7546-a896-6e1d752db86a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 14,
      "from": 4,
      "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": null,
      "evidence": "'What is the plan?' explores responsibility and economic cost.",
      "position": 2,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 5,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019debf1-bcdf-76f6-be29-5d63f26d79b0",
      "evidence": "p5 establishes weak government plan (31%), p6 country gap, p7 contrasts with two-thirds saying responsibility is shared.",
      "position": 2,
      "objective": "Contrast the missing plan with shared responsibility",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 65,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}