{
  "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "docSlug": "d7b5864770bb5563",
  "documentTitle": "Ipsos Global Advisor   Earth Day 2023   Full Report   WEB",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 45,
  "pageCount": 45,
  "prevPage": 44,
  "nextPage": null,
  "slideType": "appendix",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Split-screen layout with company profile on the left and brand philosophy on the right.",
  "elementsJson": [
    "paragraph",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/45",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-45",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "callout",
      "text": "You act better when you are sure.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70e1f8ab-c083-4f0a-a7c2-6c3c6e1383e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.92,
        "y": 0.88
      },
      "kind": "image",
      "text": "Ipsos logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f0cc301-fe64-400a-aca5-1b411b16a54d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.38,
        "x": 0.07,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d84adee-d5a0-480d-bf29-a4e4c2a7741c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.38,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "In our world of rapid change, the need of reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f81c06b-e018-4e14-a952-7646c6a2f23d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.38,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 20,000 people.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a337be5-da22-4fab-a1ea-38a68a12a10a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "title",
      "text": "GAME CHANGERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5eab506-f65c-4daf-b4c0-0ed36c3fc57d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.07,
        "y": 0.15
      },
      "kind": "title",
      "text": "ABOUT IPSOS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6012f69-cf88-4a4b-91ee-3f7e1d9b660a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Closing Techniques",
      "slug": "closing-techniques",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debf1-ce66-7039-8f73-f1348858dcb3",
      "evidence": "Brand sign-off slide reinforcing 'You act better when you are sure'",
      "confidence": 70
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debf1-ce93-7378-9583-d3bb18b13c86",
      "evidence": "Corporate scale stats establish authority",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 40,
      "beatId": "019debf1-bb88-749d-9bab-48bb63aae06e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Methodology, accreditations, thank you, about Ipsos.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 45,
      "from": 40,
      "beatId": "019debf1-bc89-76a3-93a7-eab3ec54125b",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": null,
      "evidence": "Methodology and corporate close act as implication wrap-up.",
      "position": 5,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}