{
  "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "docSlug": "d7b5864770bb5563",
  "documentTitle": "Ipsos Global Advisor   Earth Day 2023   Full Report   WEB",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 45,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 300,
  "notes": "The table uses a color-coded heatmap to indicate the top three actions per country.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "heatmap"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/37",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.35,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Base: 21,231 online adults under the age of 75, interviewed 20 Jan – 3 March 2023. The samples in some countries and regions are more urban, more educated, and/or more affluent than the general population.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ea1899d-6083-4a7c-b00b-c67b2ed8337e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.1,
        "x": 0.85,
        "y": 0.04
      },
      "kind": "legend",
      "text": "Top three actions: #1 in country, #2 in country, #3 in country",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f81968b-04de-4efe-9b72-f0b891441217",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 58%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a169-d166afc713e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "subtitle",
      "text": "Q. Which three of the following actions, if any, do you think would have the most impact on reducing greenhouse gas emissions?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8c038c2-15d6-4c45-bf9c-c0459bbb2bc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "table",
      "text": "Heatmap table of climate actions by country",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "264d3da5-d76c-4599-b523-7f02a16183f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "Impact of actions on reducing climate change across countries",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04ecf7ab-5d83-4a62-b49b-21b767791ec9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debf1-cd0c-75ea-83c2-415aa6588153",
      "evidence": "Heatmap title encodes the action-impact claim",
      "confidence": 70
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-cd38-76cb-9305-ef9bc6f57ca4",
      "evidence": "Heatmap intensity surfaces top-3 actions per country",
      "confidence": 80
    },
    {
      "name": "Heatmap matrix",
      "slug": "heatmap-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "9d714979-42ca-4d7b-be07-6e8ecf7d93b1",
      "evidence": "The slide features a heatmap table of climate actions by country.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "Heatmap matrix",
      "slug": null,
      "matchId": "019debf1-ceea-750d-876a-b69b6aa5ce0f",
      "evidence": "Country x action heatmap with top-3 highlighted",
      "confidence": 90
    }
  ],
  "arcBeats": [
    {
      "to": 39,
      "from": 34,
      "beatId": "019debf1-bb5d-726c-877b-5a62a15b96a1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "'Perils of perception' divider then believe-true gap reveal.",
      "position": 2,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 39,
      "from": 34,
      "beatId": "019debf1-bc5e-74c9-b8fe-7fec6cbf113c",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": null,
      "evidence": "Perils-of-perception section names the believe-true gap.",
      "position": 4,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 39,
      "from": 35,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019debf1-bdb9-73be-a051-caa01aab4699",
      "evidence": "p35 names 'believe-true gap'; p36 plots perceived vs true rank; p38 contrasts public ranking with actual #1 emitter.",
      "position": 7,
      "objective": "Expose believe-true gap between perception and reality",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 85,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}