{
  "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "docSlug": "d7b5864770bb5563",
  "documentTitle": "Ipsos Global Advisor   Earth Day 2023   Full Report   WEB",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 45,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses icons to structure three distinct thematic takeaways about public climate sentiment.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/3",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There is also a notable gap in the opportunity for citizens to change with only just over 1 in 10 (14%) saying they are already doing everything they can.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a166-4f851f283002",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.1,
        "x": 0.04,
        "y": 0.165
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31c79c83-86b8-4beb-8555-9de1e211e080",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "citizen sentiment: 70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a166-53bd2736180d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.75,
        "x": 0.19,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Aligned with this, close to a third of citizens globally (30%) say they would be willing to pay more taxes to help prevent climate change. And that they would be most encouraged to take more action to fight climate change though financial incentive/tax cut for environmentally friendly purchases (38%) or having easy access to information (36%) which would help encourage them to take more action to fight climate change. There is also a notable gap in the opportunity for citizens to change with only just over 1 in 10 (14%) saying they are already doing everything they can.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c4b2120-a780-420f-8d95-ac08d542d208",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.19,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Contrasting to last year there has been an increase in understanding surrounding the behaviours that households could take to reduce their carbon footprint. Particularly, an increasing awareness of the positive impact of switching to purchasing renewable energy. So, possibly the start of a narrowing of the ‘believe-true’ gap (i.e. the difference between belief and reality).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17b9e57f-f80a-46d4-8714-2b316370fc87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.19,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "At an individual citizen level, there is still a sentiment of hope that climate change is not beyond our control (48%) and people generally accept the positive impact that small individual actions can have in tacking climate change (70%).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c903c07-7dfa-4b3f-a8a3-2615934b1606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Is concern and focus slipping on climate change?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed19899d-e18b-4459-840b-a2f293c71349",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debf1-be93-7538-995f-8f91839baf22",
      "evidence": "Same question-as-headline insight framing",
      "confidence": 75
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-bebf-724c-9a3d-ac6ba3232a5f",
      "evidence": "Iconography paired with each takeaway aids recall",
      "confidence": 60
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-beea-7090-854c-05b095a968bf",
      "evidence": "Bold highlight color on key phrases sets reading order",
      "confidence": 60
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 1,
      "beatId": "019debf1-bb31-7546-a896-6e1d752db86a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 3,
      "from": 1,
      "beatId": "019debf1-bbdc-74ed-9a16-48c60c4cdfa2",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": null,
      "evidence": "Cover and high-level key takeaways set the surface read.",
      "position": 1,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019debf1-bcb3-7039-ab4f-87407b02b415",
      "evidence": "Two slides aggregate multiple stats with icon-grouped paragraphs to form an overall pattern about slipping concern.",
      "position": 1,
      "objective": "Set executive summary as bundled evidence",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 70,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}