{
  "docId": "019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "docSlug": "d7b5864770bb5563",
  "documentTitle": "Ipsos Global Advisor   Earth Day 2023   Full Report   WEB",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 45,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a high-contrast blue background with light text, typical of Ipsos summary slides.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e88-73ef-bd57-96c94f6f9daf/12",
  "deckHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf",
  "deckJsonHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf.json",
  "deckAnchorHref": "/decks/019dd923-5e88-73ef-bd57-96c94f6f9daf#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But this was not a consensus or a majority: two-fifths (42%) globally said this, but a quarter (26%) said the costs of mitigating climate change would be greater.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a167-c11313ac050c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public opinion: 42%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22ff-774c-a167-c79020a0a151",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.84,
        "x": 0.08,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "But this was not a consensus or a majority: two-fifths (42%) globally said this, but a quarter (26%) said the costs of mitigating climate change would be greater.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1e3fdb4-19e5-4ef2-ac12-99584d521586",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.06,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© Ipsos | Earth Day 2023 | April 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8beaaeb9-0b73-4517-b81c-24fe416c0f59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.84,
        "x": 0.08,
        "y": 0.14
      },
      "kind": "title",
      "text": "Generally, more citizens say that the economic cost of climate change itself will be larger than the cost of measures to reduce it.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5709ec5-d023-450c-b8aa-7b030a626582",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019debf1-c31d-7408-abe2-e87806b889d2",
      "evidence": "Action title states the 42% vs 26% asymmetry",
      "confidence": 85
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b5e01642-15b1-4043-92a8-c1ee87e5d2c2",
      "evidence": "not clear",
      "confidence": 0.5
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019debf1-c348-772c-a87b-e79b44f5f1e9",
      "evidence": "42% climate-cost vs 26% measures-cost contrast",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 1,
      "beatId": "019debf1-bb31-7546-a896-6e1d752db86a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Cover, exec summary p2-3, then three data-driven sections p4-33.",
      "position": 1,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 14,
      "from": 4,
      "beatId": "019debf1-bc08-72fc-ab9d-21cb12dc8353",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": null,
      "evidence": "'What is the plan?' explores responsibility and economic cost.",
      "position": 2,
      "confidence": 50,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 12,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019debf1-bd35-76cb-9955-38f0f612e921",
      "evidence": "p12 sets the question and 42%/26% headline; p13-14 show regional and country evidence supporting the insight.",
      "position": 4,
      "objective": "Reveal economic cost insight",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 65,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}