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      "text": "I believe with 100% certainty we're entering the Golden Age of creativity. That's where AI excels and can really speed up things to allow what people do best. We do critical thinking. We do higher-level problem-solving.",
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      "text": "MacArthur: As the ability improves for people to manipulate, expand on or riff off content, what will brands need to understand to use AI ethically? Duffey: I recently authored a book titled \"Decoding the Metaverse,\" which explores the concept of the metaverse as an organic progression towards a more immersive and engaging experience. Simultaneously, this is where businesses can begin to embrace some of the foundational principles of Web3. These include co-ownership and co-monetization, which enable the creation of fandom, the establishment of co-monetization models, and ultimately drive an innovative and thriving creator economy. Consequently, I posit that AI will be instrumental in realizing this visionary future for businesses. MacArthur: How do those conversations get built so that there's a level of fairness, recognizing who's the pilot and who's the co-pilot? Duffey: That's a foundational question that will probably get defined by the platform. This is where I truly believe the creators have greater influence, greater leverage than ever before because of brands that understand that they need to leverage their community even more. That will be an evolution as we go.",
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      "text": "MacArthur: Let's talk for a second about the Supreme Court case over the Andy Warhol painting of Prince. What would a roadmap look like for how to manage intellectual property issues that AI tools can create? Duffey: I've started looking into some historical cases on music licensing which can be a source of where things are going for when is something IP-ownable and when is something potentially inspired by, but not similar. That gets into quite complex legalities and agreement on what those are. It gets infinitely more complex when you talk about arts in IP. We're entering this new era of rights management, and some argue \"left management.\" Some are advocating we're potentially, at some point, moving into a left-managed system, where there's this acknowledgement that when you put out content, it might be referenced in some ways going forward. MacArthur: How do businesses need to think to keep AI from becoming a disinformation nightmare? Duffey: The presence of traceability within a ledger enables you to identify the origin of content, thus establishing its credibility. So, it becomes possible to determine whether the content has been manipulated. By effectively identifying and verifying this data, you can achieve a significant reduction in the dissemination of misinformation, thereby fostering a more informed future.",
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