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      "text": "I believe with 100% certainty we’re entering the Golden Age of creativity. That’s where AI excels and can really speed up things to allow what people do best.",
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      "text": "MacArthur: How do you see this tension between AI creating or replacing creative jobs playing out? Duffey: I would encourage others to think of generative AI as another tool within a creator’s tool belt to solve business problems and solutions. We’ll see an evolution of the nature of jobs with this ability to free up time for greater innovation. MacArthur: What are the ethical considerations for how tech companies should be considering this? Duffey: You referenced what happens when the AI system is training off an image that’s been previously generated. At Adobe, our system only trains off originally sourced images. So, there won’t be that complication from our standpoint. Another aspect is when does an image become a new image? We’re at this inflection point where everyone has the true power to help shape the future as they would like to see it.",
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      "text": "The explosion of artificial intelligence developments, specifically generative AI, has created hope and fear for people, especially creatives, on how it could affect their work and their livelihoods. Chris Duffey, strategic development for Adobe Creative Cloud at Adobe, thinks professions of all kinds will benefit from viewing AI as a co-pilot. A strategic futurist, Duffey speaks from experience. He credits AI as his co-author for his 2019 book “Superhuman Innovation” on how AI could revolutionize business.",
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      "text": "Kate MacArthur: AI is trained on human-generated content. What happens when it starts getting trained on AI-generated derivatives? Chris Duffey: I tend to gravitate toward more of a protopian narrative where technology is introducing incremental change to our lives. If you look back across all these introductions of new technologies, that’s where the true pattern is. MacArthur: Is AI improving human creativity or replacing human creativity? Duffey: I believe with 100% certainty we’re entering the Golden Age of creativity. That’s where AI excels and can really speed up things to allow what people do best. We do critical thinking. We do higher-level problem-solving.",
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