{
  "docId": "019dd923-5e87-7479-8208-6cddf065383c",
  "docSlug": "b2639559b48e2ff8",
  "documentTitle": "2023 Ipsos Global Trends Report",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 96,
  "pageCount": 121,
  "prevPage": 95,
  "nextPage": 97,
  "slideType": "section_divider",
  "function": "transition",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8208-6cddf065383c/96",
  "deckHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8208-6cddf065383c#slide-96",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Many people are now coming to re-evaluate their life, their hopes and ambitions, and their spending patterns, and redefining their life as smaller, yet more fulfilling, than it was before.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-885a-b921395dc646",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.06,
        "x": 0.92,
        "y": 0.89
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5df6d805-d932-4078-9c1a-f0c1856c2ec6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.58,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2248efc-26f4-423a-8fe8-15986066f28e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.33,
        "x": 0.62,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "COVID-19 resulted in an enforced shrinking of people’s worlds. Gone were the daily commute, the hectic social life and the frantic juggling of commitments.\n\nBut just as society seemed set to pick up where it had left off, it was rocked by the twin forces of a cost of living crisis and an undeniable climate emergency. Many people are now coming to re-evaluate their life, their hopes and ambitions, and their spending patterns, and redefining their life as smaller, yet more fulfilling, than it was before.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94468be5-ede0-4741-8186-79dd2f8a93ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "GLOBAL TRENDS 2023",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9afa23b-0c68-48a0-933c-6e59f4c3a938",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.33,
        "x": 0.62,
        "y": 0.22
      },
      "kind": "title",
      "text": "SEARCH FOR SIMPLICITY AND MEANING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8fb5d6d-40e7-42c1-b170-02dff0199f62",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "f451efa1-667c-4071-b52a-433902664e85",
      "evidence": "The slide serves as a divider between sections, highlighting a new trend.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 121,
      "from": 17,
      "beatId": "e156affa-dff1-4ec6-85bf-48f30f0d6128",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The document ends with a call to action and a visualization of the future, encouraging readers to take action based on the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 121,
      "from": 18,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "df4d8b05-cf3e-49a9-8135-4f332e71cfe6",
      "evidence": "The document provides a MECE breakdown of the global trends and their impact on different markets and demographics.",
      "position": 2,
      "objective": "How do the global trends impact different markets and demographics?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}